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1 market-oriented company
марк. рынкоориентированная компания*; компания, ориентированная на рынок* (компания, акцентирующая внимание на сочетании двух подходов к экономической деятельности: принятие решений с позиции максимального учета интересов потребителей и поддержание стабильной позиции на рынке по отношению к конкурентам)Syn:See:Англо-русский экономический словарь > market-oriented company
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2 market-oriented company
Универсальный англо-русский словарь > market-oriented company
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3 market-oriented
прил.1) марк. ориентированный на рынок, рынкоориентированный* (о компании, которая в своей деятельности опирается на изучение рынка и удовлетворение нужд потребителей; также о методах и принципах деятельности, подразумевающих акцент на нуждах потребителях)market-oriented company — рынкоориентированная компания*; компания, ориентированная на рынок*
See:2) эк. рыночный (действующий по принципам свободного взаимодействия спроса и предложения на рынке)See:* * * -
4 market-oriented
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5 market-goal-oriented company
Реклама: компания, ориентированная на рыночные целиУниверсальный англо-русский словарь > market-goal-oriented company
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6 marketing-oriented company
марк. маркетингоориентированная компания*; компания, ориентированная на маркетинг* (компания, которая концентрирует свои усилия на изучении нужд и требований потребителей с целью разработки и продвижении на рынке товара, позволяющего наилучшим образом удовлетворить нужды потребителей; такие компании обычно имеют развитую базу данных потребителей своего товара, постоянно поддерживают отношения со своими клиентами и в соответствии с их рекомендациями или изменениями их требований и предпочтений корректируют свою производственную и сбытовую деятельность)Syn:See:Англо-русский экономический словарь > marketing-oriented company
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7 market research
1) марк. изучение рынка (любое исследование состояния рынка, напр., проводимое с целью выявления слабых и сильных сторон по сравнению с конкурентами, для оценки степени монополизированности рынка, для выявления потенциальных поставщиков или подрядчиков, для оценки рыночного положения намеченной к поглощению компании и т. п.)Syn:market analysis 2), market study, market survey, market exploration, market-oriented research, market investigationSee:omnibus research, market research analysts, market research company, market research director, market research enterprise, market research firm, Market Research Corporation of America, Market Research Society2) бирж. = market analysis 2),
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исследование рынка: 1) анализ рыночного потенциала нового продукта; = marketing research; 2) = market analysis; см. technical analysis.* * *ИССЛЕДОВАНИЕ ТОВАРНОГО РЫНКА, ИЛИ ИССЛЕДОВАНИЕ РЫНКОВ СБЫТА, анализ конъюнктуры. формирование информационной основы для определения стратегии и тактики конкурентной борьбы на рынке (определение емкости рынка, прогнозирование действий покупателей, изучение деятельности конкурентов и ее сравнительный анализ, прогнозирование сбыта продукции и т.д.). . Словарь экономических терминов 1 .* * *исследование, которое использует методы маркетингового исследования, ограничивая свои цели выявлением размера рынка для товара определенного вида -
8 industry
сущ.1) эк. промышленность, промышленный сектор, индустрия (совокупность отраслей, занимающихся производством средств производства и предметов потребления, а также добычей природных богатств и их дальнейшей обработкой)I believe there will be more jobs created with the advancement of technology in our industry and agriculture. — Я верю, что внедрение новых технологий приведет к созданию дополнительных рабочих мест в промышленности и сельском хозяйстве.
The company combines producing with processing and selling, connecting trade, industry and agriculture. — Эта компания объединяет производство сельскохозяйственной продукции с ее обработкой и продажей, таким образом объединяя в себе торговлю, промышленность и сельское хозяйство.
See:advertising industry, heavy industry, light industry, Chamber of Commerce and Industry, manufacturing sector, agriculture, service 1. 4), 1. 5), infrastructure2) эк., стат. отрасль экономики; отрасль промышленности (сфера экономической деятельности, связанная с обеспечением близкими или родственными товарами/услугами)See:industry analyst, industry structure, export industry, market-oriented industry, industry-specificity3) эк. отрасль (в экономической теории: совокупность фирм, производящих один продукт)Syn:
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1) промышленность: совокупность всех предприятий, производящих товары с помощью машин и оборудования (в отличие от сельского хозяйства и сферы услуг); 2) машиностроение; 3) отрасль промышленности.* * ** * *Отрасль промышленности (сектор экономики), отрасль экономики; вид экономической деятельности; предприятие; промышленность; отрасль. Категория, описывающая основную деятельность компании. Данная категория, как правило, определятся наибольшей частью доходов . Инвестиционная деятельность . -
9 export
1. сущ.1) межд. эк. экспорт, вывоз, экспортирование (вывоз за границу товаров для продажи на внешних рынках и оказание услуг нерезидентам как за рубежом, так и на территории родной страны предоставляющей услуги компании)ATTRIBUTES:
COMBS:
military export — военный экспорт, экспорт военных товаров
export from Japan — экспорт [вывоз\] из Японии
export articles, articles of export — статьи [предметы\] экспорта [вывоза\]
volume of export(s) — объем экспорта (обычно о натуральных единицах: тоннах и т. п.)
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:capital export, direct export, export of counterrevolution, export of jobs, export of revolution, export of unemployment, indirect export, invisible export 1), merchandise export 1), service export, temporary export, visible export 1) certificate for export, country of export, propensity to export COMBS: Automated Export Reporting Program, debt-for-export swap, debt service-to-exports ratio, debt-to-export ratio, export-biased growth, Export Administration Regulations, Export Assistance Center, Export Enhancement Program, Export-Import Bank, export/import business, export-import company, export-import trade, Export Information System, export-led growth, Export Legal Assistance Network, export management company, export-oriented industrialization, export participation rate, export performance requirement, gold export point, import-export company, import-export trade, Targeted Export Assistance Program, Bank Export Services Act, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1) Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property, Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property 1. 1)2) межд. эк., преим. мн. статья [предмет\] экспорта [вывоза\] ( экспортируемый товар или услуга)Sugar and copra are the chief exports. — Сахар и копра являются главными статьями экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:domestic exports, foreign exports, demand for exports, duty on exports, supply of exports, reexport 1. 2)3) мн., межд. эк., стат. объем [стоимость, сумма\] экспорта (стоимость или количество экспортированных товаров; также название разделов в статистической или финансовой отчетности, в которых отражается информация о величине экспорта за период)Balance of trade is the difference between a country’s total imports and exports. — Сальдо торгового баланса определяется как разница между общей суммой импорта и экспорта.
Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplusSee:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus4) комп. экспорт, экспортирование (перенос текстовой информации, графических объектов и т. п. из данного файла или программного приложения в другой файл/приложение)Ant:exports of goods, exports of goods and services, exports of services, general exports, invisible export 2), merchandise export 2), net export, special exports, unrequited exports, visible export 2) COMBS: external debt/exports, balance of trade, balance of payments, trade deficit, trade surplus, merchandise deficit, merchandise surplus, services deficit, services surplus2. гл.1) межд. эк. вывозить, экспортировать ( продавать товары за границу)The company exports mainly to the US, Japan, Canada and Asia. — Компания экспортирует преимущественно в США, Японию, Канаду и Азию.
Ant:exportation 2)See:2) комп. экспортировать (переносить информацию из данного файла или программного приложения в другой файл/приложение)Ant:exportation 2)See:exportation 2)3. прил.межд. эк. экспортный, вывозной ( относящийся к экспорту)export policy — экспортная политика, политика в области экспорта
Ant:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow PagesSee:Automated Export System, District Export Council, export advertising, export agent, export bias, export bill of lading, export bonus, export bounty, export broker, export business, export capacity, export cartel, export clearance, export competition, export concentration, export contract, export control, export credit, export crediting, export declaration, export demand, export department, export disincentives, export distributor, export documents, export duty, export earnings, export elasticity, export entry, export factoring, export finance, export financing, export gold point, export house, export incentives, export industry, export insurance, export invoice, export leasing, export letter of credit, export licence, export licensing, export limitation, export manager, export market, export marketing, export merchant, export multiplier, export permit, export pessimism, export platform, export potential, export price, export prices, export pricing, Export Processing Zone, export producer, export products, export promotion, export propensity, export quota, export rate, export refunds, export regulation, export restitution, export restraints, export restrictions, Export Revolving Line of Credit, export risk, export sales, export specialization, export specie point, export statistics, export subsidization, export subsidy, export supply, export surplus, export tariff, export tax, export trade, export trading company, export transaction, export turnover, Export Yellow Pages
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экспорт: вывоз (продажа) товаров и услуг за границу, в отличие от операций с национальными покупателями.* * *. . Словарь экономических терминов .* * *вывоз товаров, капиталов или услуг за границу для реализации на внешних рынках -
10 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
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услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д. -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
12 control
1. сущ.1) общ. управление, руководствоto assume [to take\] control of — взять на себя управление чем-л.
to be in control of smth. — управлять [командовать\] чем-л.
She lost control of the car. — Она потеряла управление машиной [не справилась с управлением\].
Single control will be maintained over the nuclear weapons on former Soviet territory. — На территории бывшего Советского Союза будет поддерживаться единый контроль над ядерным оружием.
Syn:direction 1)See:2) общ. контроль, властьto have control of [over\] smth., to exercise control over smth. — осуществлять контроль над чем-л., владеть чем-л.
to be in/under the control of smb. — быть в чьей-л. власти
The area was placed under the control of the military. — Территория была передана под контроль армии.
Syn:See:3) общ. контроль, проверка, надзорto be under control — быть под надзором [под контролем\]
Syn:See:advertising control, capital control, owner control, workers' control, control activity, control and follow-up, control environment, control procedure, control system, control-oriented behaviour, costs control, conformance cost, exchange control, work control, control over management, control risk, quality control, censor, Centers for Disease Control and Prevention, Commerce Control List, controller, customs control, export control, import control4) общ. контроль, ограничение (действия, предпринимаемые с целью не допустить рост какого-л. параметра)import control — ограничение импорта (с целью, чтобы количество ввозимых в страну товаров не превысило определенного уровня)
See:budgetary control, cost control, inventory control, production control, arms control, Arms Export Control Act, export control, wage control, price control, pollution control, wage and price control5) фин. контроль (владение контрольным пакетом акций компании, позволяющее быть фактически единственным ее собственником, или владение таким количеством акций, которого достаточно для влияния на чтобы иметь влияние на руководство компании)See:6) пол. контроль, большинство ( в представительном органе)to gain [lose\] control of a council — приобрести [потерять\] большинство в совете
See:7) мет. контрольный экземпляр, препарат и т. п. ( при опытах); контрольная группа (при испытаниях лекарств и т. п.)See:8) общ. сдержанность2. гл.1) общ. управлять, осуществлять контроль, иметь власть (обладать способностью заставлять кого-л. или что-л. совершать действия, угодные субъекту осуществления власти/контроля)Henceforth I obey and you control. — Отныне я подчиняюсь, а ты командуешь.
Syn:2) общ. осуществлять надзор, контроль; регулировать; контролировать; проверятьAnyone who wishes to control my statements will have no difficulty in doing so. — Любой, кто захочет проверить истинность моих утверждений, сможет легко это сделать.
Checkers control the quality of products. — Контролеры проверяют качество продукции.
Syn:3) общ. сдерживать (что-л.)to control emotions [passions, anger\] — сдерживать чувства [страсти, гнев\]
to control oneself — сдерживаться, сохранять самообладание
4) упр., фин. контролировать компанию (иметь контрольный пакет акций компании или достаточное количество акций, позволяющее влиять на управление компанией)The Agnelli family controls the car group through a variety of holding companies. — Семья Аньелли контролирует группу автомобилестроительных компаний при помощи многочисленных холдинговых компаний.
See:5) пол. контролировать, иметь большинство (в каком-л. представительном органе)Senate is controlled by Conservatives, while the Socialists have a majority in the National Assembly. — Сенат контролируется консерваторами, в то время как социалисты имеют большинство в Национальном собрании.
See:3. прил.1) общ. контрольныйcontrol market —контрольный рынок
See:2) общ. относящийся к управлениюSee:
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контроль: наблюдение за исполнением решения.* * *. 50% голосующих акций плюс один голос . Инвестиционная деятельность . -
13 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
14 niche
MARKETING (in market) créneau m, niche fniche market niche;niche marketing marketing m ciblé;niche player acteur m sur un segment de marché;niche product produit m cibléNewly launched Bluway.com, a gay- and lesbian-oriented travel site, said it hopes to become an important niche player with an assortment of offerings from tour operators, cruise lines and hotels. Company founder Alex Khodorkovsky said the site will enable suppliers and advertisers to reach a gay audience and will ease the travel purchase process for site users.
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15 performance
noun2) (carrying out) Durchführung, die3) (notable feat) Leistung, die4) (performing of play etc.) Vorstellung, diethe performance of a play/opera — die Aufführung eines Theaterstücks/einer Oper
give a performance of a symphony/play — eine Sinfonie/ein Stück spielen od. aufführen
5) (achievement under test) Leistung, die* * *1) (the doing of something: He is very conscientious in the performance of his duties.) die Ausführung2) (the way in which something or someone performs: His performance in the exams was not very good.) die Leistung3) (something done on stage etc: The company gave a performance of `Othello'; His last three performances have not been very good.) die Vorstellung* * *per·for·mance[pəˈfɔ:mən(t)s, AM pɚˈfɔ:rm-]I. n1. (entertaining, showing) Vorführung f; of a play, opera, ballet, symphony Aufführung f; of a part Darstellung f; of a song, musical piece Darbietung f; (show, event) Vorstellung ffarewell \performance Abschiedsvorstellung fto put on a \performance of a play ein Stück aufführena very creditable \performance eine ganz akzeptable Vorstellungto give a \performance eine Vorstellung gebento avoid a repeat \performance ( fig) eine Wiederholung vermeidenthe poor \performance of the shares on the stock market das schlechte Abschneiden der Aktien an der Börseto give a good/poor \performance eine starke/schwache Leistung zeigenthe \performance of a duty/task die Erfüllung einer Pflicht/Aufgabein the \performance of one's duty in Ausübung seiner Pflichtthe \performance of services die Erbringung von Dienstleistungenwhat a \performance! was für ein Theater! fig pej famhe repeated his \performance at dinner beim Essen benahm er sich wieder genauso danebento get a visa for that country is quite a \performance es ist ein ziemlicher Akt, für dieses Land ein Visum zu bekommen famto be quite/such a \performance eine Heidenarbeit sein fam\performance bonus Leistungsprämie f\performance statistics of a car Leistungsmerkmale pl eines Autos\performance test Eignungstest m* * *[pə'fɔːməns]n1) (ESP THEAT of play, opera etc) Aufführung f; (cinema) Vorstellung f; (by actor) Leistung f; (of a part) Darstellung fthe late performance —
her performance as Mother Courage was outstanding — ihre Darstellung der Mutter Courage war hervorragend
he gave a splendid performance — er hat eine ausgezeichnete Leistung geboten, er hat ausgezeichnet gespielt/gesungen etc
we are going to hear a performance of Beethoven's 5th — wir werden Beethovens 5. Sinfonie hören
2) (= carrying out) (of function, duty, task) Erfüllung f; (of operation) Durchführung f; (of ritual, ceremony) Vollzug m; (of trick) Vorführung f; (of miracle) Vollbringung f; (of play, concerto) Aufführung f; (of solo, duet) Vortrag m; (of part) Darstellung f3) (= effectiveness) (of machine, vehicle, sportsman etc) Leistung f; (of examination candidate etc) Abschneiden nt; (of shares) Kursentwicklung fhe put up a good performance — er hat sich gut geschlagen (inf)
what a performance! — was für ein Umstand!, welch ein Benehmen!
what a performance to put on in front of all the guests — sich so vor den Gästen zu benehmen!
* * *performance [pə(r)ˈfɔː(r)məns] s1. Verrichtung f, Durch-, Ausführung f, Leistung f ( auch SPORT), Erfüllung f (einer Pflicht, eines Versprechens), PSYCH Performance f (Leistung in Handlungstests):in the performance of his duty in Ausübung seiner Pflicht;he gave a remarkable performance er bot eine bemerkenswerte Leistung;performance-oriented leistungsorientiert;performance-related leistungsbezogen;a) SCHULE Leistungsprüfung f,b) PSYCH Performancetest m2. JUR Leistung f, (Vertrags)Erfüllung f:performance in kind Sachleistung3. Vollziehung f4. a) MUS, THEAT Aufführung f, Vorstellung f, Vortrag m:performance on the piano Klaviervortragb) MUS, THEAT Darstellung(skunst) f, Vortrag(skunst) m(f), Spiel nc) Performance f (einem Happening ähnliche, meist von einem einzelnen Künstler dargebotene Aktion):performance artist Performer(in)6. TECHb) Arbeitsweise f, Betrieb m:performance characteristic (Leistungs)Kennwert m;performance chart Leistungsdiagramm n;performance standard Gütenorm f7. WIRTSCHa) (gute etc) Leistung (z. B. Produkt eines Unternehmens)b) Güte f, Qualität f (eines Produkts)8. LING Performanz f (Gebrauch der Sprache)9. umg schlechtes Benehmen:what a performance! der etc hat sich vielleicht aufgeführt!perf. abk1. perfect Perf.2. performance3. perforated4. perforation* * *noun2) (carrying out) Durchführung, die3) (notable feat) Leistung, die4) (performing of play etc.) Vorstellung, diethe performance of a play/opera — die Aufführung eines Theaterstücks/einer Oper
give a performance of a symphony/play — eine Sinfonie/ein Stück spielen od. aufführen
5) (achievement under test) Leistung, die* * *(of a person) n.Arbeitsleistung (einer Person, von Technik) f. (theatre) n.Vorstellung f. n.Aufführung f.Durchführung f.Leistung -en f.Leistungsverhalten n.
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